Toucan
"If he
can say as you can
Guinness
is good for you,
How grand
to be a Toucan,
Just
think what Toucan do."
So
yesterday my friend calls and asks me "What is the origin of the Guinness
toucan?".
Well here
it is folks:
In 1928
the advertising agency John Gilroy worked for won the Guinness advertising
account.
The
Toucan first appeared as a Guinness character in 1935. The truth be told
however he really started out as a pelican. The ad went something like this:
"A
wonderful bird is the pelican,
Its bill
can hold more than its belly can.
It can
hold in its beak
Enough
for a week
I simply
don't know how the hell he can."
The
writer Dorothy L Sayers who worked for the same advertising agency as John
Gilroy was asked to come up with something less offensive. Hence the Toucan
saying. So goes the origin of the Toucan. In 1982, Guinness changed advertising
agencies and the Toucan was officially retired. He lives on however on many a
pub wall. (and some living room walls too!)
Would you
like to know more about John Gilroy? Check out the GuinnessĀ® Collectors Club