Images of America - D.G. Yuengling & Son, Inc.

Malting.jpgI have spent a fair amount of time in Pennsylvania, and I have been a fan of Yuengling beer for many years. Thanks to Chanler at Arcadia Publishing I was able to review a copy of D.G. Yuengling & Son, Inc. It presents a history of Yuengling captured at moments in time. It is part of their Images of America series.

The author had an experience in July 1979, not uncommon to those that show up unannounced in the middle of the afternoon at a brewery. He and his family were greeted by the owner and given an hour long tour. As a result he became a lifelong fan of Yuengling brewery. He has put together quite a variegated selection of photos, tracing the history of Yuengling from the birth of its originator in 1806, to its current modern production facilities. From the book I learned a few interesting tidbits about the brewery that I never knew. They had their own malting plant, and the original brewery had (and still has) an extensive network of caves dug into the hillside which were used for lagering until the advent of modern refrigeration. As a side note it is worth noting that modern refrigeration was first marketed at, and used by breweries including Yuengling. Thanks to breweries leading the way we now have ice cream all year around - which brings me to another interesting part of the book.

Ice_Cream_Truck.jpgAs a method to survive prohibition Yuengling opened a full diary. They focused their marketing on ice cream. I have included a photo of one of their 1940's ice cream trucks. They continued to make ice cream until 1985. I have also included a photo of a wall in the caves constructed by the federal revenuers to ensure the caves where not used for illicit production during prohibition.

The book features extensive photos of brewery advertisements and memorabilia. There were several cool stories about the brewery in the book. If you are into cool turn of the century brewery photos, or a fan of Yuengling, I recommend you pick up a copy of D.G. Yuengling & Son, Inc., $21.99, Arcadia Publishing. It's available at local retailers, online bookstores, or through Arcadia Publishing

Caves.jpg

Workers.jpgNow if we could just get Yuengling distributed in Michigan we'd be all set. I would like to pick a few bottles of their porter. 

Images reprinted with permission from D.G. Yuengling & Son, Inc, by Robert A. Musson, MD. Available from the publisher online at www.arcadiapublishing.com or by calling 888-313-2665.

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This page contains a single entry by Brewmaster published on November 7, 2013 9:34 PM.

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